Harry's Tyres

A good business, invisible at the exact moment it was needed.

Tyre buying is one of the most urgent local searches there is. Somebody has a flat, or an MOT advisory, or a long drive tomorrow — they open Google, search, and ring the first credible result. If you aren't in that list, the quality of your work is irrelevant. You were never considered.

Harry's had the reputation, the AA and RAC approvals and the walk-in trade, but no web presence at all. The competing options were a template site on a monthly subscription — slow, generic, rented — or a bespoke build priced as though it were a shopping platform.

There was also a practical constraint worth respecting: this is a business where nobody is going to log in and manage content. Whatever got built had to work indefinitely without being tended.

One page that answers every question in ten seconds.

The structure was written before a single pixel: what does someone with a flat tyre need to know, in what order, and how quickly can they act on it?

• Services that expand, not scatter. Fitting, puncture repair, new and used tyres, wheel balancing — each expandable in place, so detail is available without a page load or a lost scroll position.
• The trust signals, made prominent. AA and RAC approval, same-day fitting, walk-ins welcome, and an honest budget-to-premium range. These are the things that decide a phone call.
• A tyre size guide. Most customers don't know their tyre size. A plain diagram removes the one piece of friction that makes people ring a competitor who won't ask.
• Directions that respect the moment. One-tap links to Google Maps and Waze, plus a click-to-call number pinned where a thumb naturally lands.
• A cookie banner that behaves. Consent handled properly, defaulting to denied, with analytics that only fire once permission is genuinely given.

Roughly 1,600 lines of HTML. No build step. No framework.

The entire site is a single semantic HTML file with embedded styles and a small amount of vanilla JavaScript. Every icon is an inline SVG, so the page makes no external requests for its own artwork. Deployment is a push to a branch — there is nothing to compile and nothing that can go out of date.

• LocalBusiness structured data. Opening hours, address, services and geography given to Google in JSON-LD, so the listing is assembled from facts rather than guesses.
• Consent Mode v2 analytics. GA4 plus session insight, wired so that tracking genuinely waits for permission — GDPR handled as an engineering requirement, not a disclaimer.
• Performance as a feature. No framework, no render-blocking libraries, images sized for their slots. The page is usable before a template site has finished loading its stylesheet.
• Zero platform risk. No CMS to patch, no plugin to break, no subscription that can be repriced. The only ongoing cost is the domain.

• Semantic HTML5
• CSS3
• Vanilla JS
• JSON-LD
• GA4 + Consent Mode v2
• Vercel

A shopfront that works while the shop is shut.

For a business trading on urgency, being findable at 7am on a Sunday is worth more than any amount of visual polish.

• Discoverable in local search — structured data and honest, specific copy give Google everything it needs to show the business for the searches that matter.
• Enquiries in one tap — click-to-call and map links turn a search into a phone call without a form or a wait.
• Objections answered before contact — price range, approvals and the size guide handle the questions that otherwise consume a call or lose it.
• No recurring platform cost — over five years the saving against a subscription builder typically exceeds the build itself.
• Real measurement — the owner can now see how many people arrive, what they look at and where they stop, and make decisions from that rather than from instinct.

The same approach fits any local trade where the customer's need is immediate and the decision is made on a phone: garages, plumbers, electricians, locksmiths, recovery, salons.